When TAG Heuer’s parent - the LVMH Group - acquired the Zenith brand, in 1999, there was great excitement among many of the TAG Heuer traditionalists. TAG Heuer’s Calibre 36 Chronographs - The Long and Winding Road With a beat of 36,600 beats per hour, the El Primero provided for 1/10 second precision, well ahead of the 1/5 seconds offered by the Heuer “Chronomatic” movements. Whereas Heuer, Breitling, Buren and Dubois-Depraz developed a modular movement, the El Primero was an integrated movement, having a far more elegant design. While the debate about “who won the race?” continues to this day, one thing is certain: the El Primero was a beautiful movement and an important accomplishment. Zenith introduced the “El Primero” movement in 1969, competing with the Heuer / Breitling joint venture to stake the claim to the world’s first automatic chronograph. The Calibre 36 Carrera - What We Might See Just as TAG Heuer has used previous Basel fairs to introduce its Grand Carrera Pendulum (2010), Mikrotimer Flying 1000 (2011), MikrotourbillonS (2012) and Mikrogirder 10000 (2012), we can expect to see another amazing “concept” chronograph, that will showcase take TAG Heuer’s innovation and technical abilities, all in pursuit of extreme precision in timing.ĭavid, over at, has done an excellent job analyzing all the tiny clues in this image, so rather than examining TAG Heuer’s new “concept” watch, let’s have a look at the Calibre 36 Carrera. The first “teaser” (shown below) would appear to show this year’s version of TAG Heuer’s offering at the alter of Haute Horologerie.
#TAG HEUER CARRERA CALIBRE SERIES#
In the run-up to Basel, TAG Heuer has published “teasers” for two watches - or perhaps two series of watches. The Pre-Basel “Teases” - Haute Horologere and Calibre 36 Carrera
We can expect to see more of both these themes in the watches TAG Heuer will introduce at Basel. Since his arrival at TAG Heuer 13 years ago, Babin has focused on Heuer’s unique heritage in motorsports and its accomplishments in precision timing. This year’s fair will also mark the last Basel fair for TAG Heuer CEO Jean-Christophe Babin, as he will soon depart to become CEO of Bulgari. BaselWorld 2013 promises to be especially important for TAG Heuer, as the brand continues its year-long celebration of the 50th Anniversary of the Carrera and introduces new watches that will push the frontiers of “haute horologerie”. The BaselWorld fair, the biggest annual event in the watch world, opens on Thursday, April 25.
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